Google and The Night of The Living Dead
I am talking about the acquisition of web advertising agency Doubleclick for 3.1 Billion which includes a SEO company called Performics, which is a wholly owned subsidiary of DoubleClick against its primary principle giving genuine responses to search queries and not being able to buy your way into the ranking. Despite this fact Google has no plans to rid itself of the SEO and clearly has plans for it in the future.
It seems that by the day the initially benign child of the web is gradually becoming a dangerous threat to impartiality on the web. Microsoft may own the operating system and much of the software used by people but Google controls access to the information and news which people used to base their thinking on. They are like Zombies positioning themselves to eat out our brains and tell us what to think.
Increasingly Google has been buying up infrastructure as well as controlling the information Google is positioning themselves to be in a position where we will have to pay them for them to tell us what to think.
The time is not here yet but it creeps closer.